ABGE

OFFICIAL EVENTS FOR THE CANADIAN GRAND PRIX 50TH ANNIVERSARY


WELCOME TO THE AUBERGE

Unique and avant-garde, the Auberge Saint-Gabriel is steeped in over 300 years of existence. A monument to Montreal’s history, Auberge Saint-Gabriel was the first “auberge” in North America to receive a liquor licence, on March 4, 1754.

Over Grand Prix weekend, the Auberge will play host once again to Montreal’s most exclusive VIP event. A unique ambiance and one-of-a-kind prestigious soirée with guests that include the city’s most influential people, international celebrities, models, and the F1 drivers themselves.

ABGE is the fruit of three renowned experts coming together to combine their respective passions for food, nightlife, and event marketing : the Auberge Saint-Gabriel, Nic Urli and Circo de Bakuza. If their past successes are any indication, this year’s electrifying event promises to become the talk of the town.


ABGE 2017

For the past 6 years, Auberge Saint-Gabriel has hosted Formula 1 events for guests who appreciate the ultimate epicurean experience.

2017 marks the 50th anniversary of the Canadian Grand Prix in Montreal as well as the 375th anniversary of the City of Montreal. It is gearing up to be truly unforgettable.

The program from Thursday to Sunday will present no fewer than 6 glamorous events, featuring:
– Outstanding culinary experiences provided by the city’s most celebrate chefs.
– Epic VIP parties.
– Celebrated local and international DJs: Sleepy & Boo of the Marquee in NYC, Jocobus of Parlour in Toronto, Adrien Mitchell, and Daf, to name but a few.

UNDER THE GUISE OF ILLUSION

Whether visual or experiential, it will be at the heart of an event like no other. One specifically designed for a weekend of prestigious celebrations. We invite you to step into a dazzling world where dream and reality come together.

WE HAVE BEEN FEATURED IN…

“Un brunch comme vous ne l’avez jamais vécu […] les filles dansent sur les tables et le champagne coule à flots.”

Journal de Montréal

“Des artistes venus de partout à travers le monde pour venir faire vibrer la piste de danse de l’Auberge, et rendre le week-end du Grand-Prix, tout aussi mémorable que dans les années passées.”

Hollywoodpq.com

“Auberge Saint-Gabriel has now become a staple for Grand Prix lovers […] Culinary masterpieces, fine and prestigious liqueurs, intoxicating music every night, pilots, local and international celebrities…you name it, they will have it”

Notable.ca


PREVIOUS EDITIONS


THURSDAY JUNE 8TH 2017

5PM

LE BBQ

The festivities kick off with a BBQ that’s unlike any other you’ve ever attended. We roll out the red carpet for an incredible event that marks the official start of the Grand Prix of Montreal celebrations. A who’s who of the city’s major media outlets will be on hand to cover this upscale party.

Guest Chef: Martin Juneau
Price: $50 / person.
Includes a welcome cocktail. Applicable taxes and gratuities not included.

7PM

SPECIAL GRAND PRIX BANQUET

ABGE’s banquets are so much more than a remarkable and lavish culinary event. They’re a tribute to the universal experience of taking pleasure in decadent food. Even the most ferocious appetites will be satisfied in this refined, opulent atmosphere.

Chef: Ola Claesson
Price: $145/ person.
Reservation required. Applicable taxes and gratuities not included.

10PM

LE GRAND SOIR AFTER PARTY

The exhilaration of limitless opportunities epitomized in one wild evening.

Cover charge: $20 / person.
Bottle service available. Applicable taxes and gratuities not included.


FRIDAY JUNE 9TH 2017

7PM

SPECIAL GRAND PRIX BANQUET

ABGE’s banquets are so much more than a remarkable and lavish culinary event. They’re a tribute to the universal experience of taking pleasure in decadent food. Even the most ferocious appetites will be sated in this re ned, opulent atmosphere.

Chef: Ola Claesson
Price: $145/ person. Reservation required.
Applicable taxes and gratuities not included.

10PM

PARIS, MON AMOUR

An evening in partnership with the Parisian nightclub L’Arc, which is already a triumph! ABGE is proud to be associated with this legendary and worldfamous place to present an unforgettable celebration that will embody the epitome of international luxury.

Cover charge: $30 / person.
Bottle service available. Applicable taxes and gratuities not included.

Presented in partnership with L’Arc Paris

Arc Paris


SATURDAY JUNE 10TH 2017

12PM

OFFICIAL F1 BAGATELLE BRUNCH PARTY

Don’t expect a calm Sunday brunch with the family! ABGE Brunch is a full-blown celebration. An opportunity to get back into the swing of things after a night spent on the dance floor. Mimosas in hand, start the day off right and fuel up to continue the festivities.

Guest Chef
Price: $75/ person.
Reservation required. Applicable taxes and gratuities not included.

Bagatelle

3PM

BRUNCH AFTER PARTY

An after-party in the afternoon? Yes, definitely yes! This joie de vivre and insouciance is exactly what ABGE has in mind for its Grand Prix celebrations. Let yourself go and forget the concept of time. It’s time to party like it’s 3 a.m. The day is still young.

Cover charge: $25 / person.
Bottle service available. Applicable taxes and gratuities not included.

7PM

SPECIAL GRAND PRIX BANQUET

ABGE’s banquets are so much more than a remarkable and lavish culinary event. They’re a tribute to the universal experience of taking pleasure in decadent food. Even the most ferocious appetites will be sated in this re ned, opulent atmosphere.

Chef: Ola Claesson
Price: $145/ person.
Reservation required. Applicable taxes and gratuities not included.

10PM

GRAND PRIX MADNESS

A glamours decadent, crazy party.

Cover charge: $40 / person.
Bottle service available. Applicable taxes and gratuities not included.


SUNDAY JUNE 11TH 2017

The most epic of nights to mark the end of Grand Prix weekend. Four days of intense festivities go out with a bang.

And like every year, the Auberge will be where drivers and international celebrities head to celebrate. And if you’re lucky enough to get your hands on an invitation, you’ll know exactly why.

7PM

THE LAST SUPPER

An exquisite and extravagant banquet where every bite is a divine experience. Sophisticated dishes, refined atmosphere, extraordinary feast. An indulgent, lavish event that no one will forget.

Chef: Ola Claesson
Price: $175/ person.
Reservation required. Applicable taxes and gratuities not included.

10PM

F1 CANADA 50TH ANNIVERSARY CLOSING EVENING

A first-rate VIP event where Formula 1 drivers and celebrities gather to party the night away.

Cover charge: $80 / person.
Bottle service available. Applicable taxes and gratuities not included.


Partenaires


COMMERCIAL OFFERS

When it comes to promotional events, we are second to none. Our strategies are efficient, targeted, and carefully crafted to highlight the brands of our partners. Success is guaranteed.

We’ve designed 4 different commercial offers to help you pick the best one to display your brand next to ABGE. Our packages offer you excellent visibility and you’ll be sure to reach your target audience. It’s a fantastic opportunity to increase your image during a truly unique event.

Here are the options available, each created to provide you with the visibility that suits you:

  1. Partnership
  2. Brand Activation
  3. Space Privatization
  4. Group Reservation

PARTNERSHIP

Partnering up with the Auberge during Grand Prix weekend is to become an integral part of momentous celebrations where thousands of eyes will be looking at your brand. It’s a chance to fully embrace a unique opportunity during a culinary and festive event like no other. It’s also an extraordinary occasion for your brand or company to be associated with the city’s most prestigious Grand Prix festivities and reach a coveted audience.

BRAND ACTIVATION

Rely on successful brand activation.

A brand activation is a golden opportunity to benefit from the prestige of this upscale location and foster immense consumer engagement. It’s a rare chance to get the attention of a desirable and receptive audience who are eager to interact with your product or concept.

Building on the concept of illusion, we’ve concocted original and concrete brand activations. Distorted spaces, trompe-l’oeil, visual glitches… this is truly a unique opportunity to use the Auberge as a creative platform to show off your message in a venue where the celebrations will be in full swing. Leave a lasting impression on the thousands of revellers who will cross your path.

SPACE PRIVATIZATION

Turn the most prestigious location of Grand Prix celebrations into one that highlights your brand. It’s a unique chance to create private VIP areas for groups who are keen on getting the most out of these lavish festivities.

Spaces available for your private event can be customized to suit your needs, from sober spaces to ones ready for unbridled revelry. They’re available for your group from Thursday to Sunday, depending on availability.

GROUP RESERVATION

RESTAURATION

Reserve for your group a table for dinner, a BBQ, or a brunch and experience the Grand Prix as it was meant to be. Don’t miss out on the ultimate VIP treatment!

BOTTLE SERVICE

Reserve your VIP Bottle Service at the Auberge for the Grand Prix celebration.

THE VIP BOTTLE SERVICE PACKAGE GIVES YOU ACCESS TO :

  • A VIP lounge for the evening of your choice (tables or booths), exclusively reserved for you the entire night
  • Personalized VIP service
  • VIP access (no waiting at the door)

Please contact us for more information.